Learn Performance Marketing — Manish Dhasmana | Digitoss Media

Master Performance Marketing — With 1-on-1 Live Classes

No recorded videos | No pre-made courses | Live 1-on-1 classes directly from an agency founder.

100+

Students Trained

5+ Cr

Ad Spend Managed

50+

Industries Covered

15+

AI Tools Covered

Meta Partner Google Partner Shopify Partner

This is NOT a ₹99 Recorded Course
Where You Learn Nothing

Let’s be honest — you’ve probably already bought cheap courses. Did they make you job-ready? This is different.

❌ Cheap Recorded Courses

  • ✗ Pre-recorded videos from 2–3 years ago
  • ✗ One-size-fits-all, no personal attention
  • ✗ Taught by people who never ran real ads
  • ✗ No doubt clearing — you’re on your own
  • ✗ Certificate that means nothing to employers
  • ✗ Outdated strategies, outdated interfaces
  • ✗ 90% of students never finish the course
  • ✗ You spend ₹99 and still learn nothing
VS

✅ This 1-on-1 Live Class

  • ✓ 100% live classes — today’s strategies, today’s UI
  • ✓ 1-on-1 personal attention, tailored to your pace
  • ✓ Taught by an agency founder managing 5Cr+ in ads
  • ✓ Ask unlimited questions, get instant answers
  • ✓ Real campaign practice on real ad accounts
  • ✓ Latest AI tools, latest platform updates
  • ✓ 100% completion — because someone is with you
  • ✓ You invest ₹25,000 and become job-ready

“Everything is Free on YouTube.
Why Spend ₹25,000?”

Yes, there’s an ocean of free tutorials on YouTube.
But in an ocean this big, finding the right fish
requires the right net.

When there’s too much information, you spend too much time figuring out what’s actually relevant to you. You jump between 50 different videos, 10 different instructors, and 5 different strategies — each one contradicting the other. The result?

You get confused. You get overwhelmed. And eventually — you stop learning.

  • 🚨
    Information overload
    100 videos but no clear path from start to finish
  • 🕑
    Months wasted
    Watching outdated tutorials that don’t match current ad platforms
  • 😶
    No one to ask
    When you’re stuck, there’s no teacher — just more confusing videos
  • 🚫
    Not job-ready
    You watched 200 hours but still can’t run a real campaign

This live 1-on-1 class teaches only what’s important to YOU
and makes you a job-ready digital marketing expert — in just 3 weeks.

Your Coach Who Does It Every Day

  • 115+ years of hands-on performance marketing experience across top brands
  • 2Co-founder of Digitoss Media — serving 50+ businesses across India
  • 3Managed 5+ crore in ad spend across Meta, Google & programmatic platforms
  • 4Certified Meta & Google Partner — real platform expertise, not just theory
  • 5Every strategy taught is battle-tested on live campaigns running right now
Manish Dhasmana — Founder, Digitoss Media
Verified Coach

15+ Years of Proven Experience

Growth Consultant & Co-founder
Digitoss Media
2025–Now
Head of Digital Marketing — D2C Growth
Oswaal Books
2025
Head of Digital Marketing
Maharishi Ayurveda
Led D2C across marketing, CRM & development
3 yrs
Performance Marketing Lead
NaturTrust
ROI-driven funnel strategy, international markets
2 yrs
Head of Growth
DMC Healthcare
500% revenue growth, 300% ROAS in 6 months
1.5 yrs
Digital Marketing Lead
AskmeBazaar
₹1Cr/month ad budget, 300% revenue growth
1.5 yrs

What You’ll Learn — Day by Day

21 days. 3 weeks. 1-on-1 live sessions tailored to your pace. Every channel, tool, and strategy you need.

W1

Marketing Foundations & Strategy

Day 1–7  |  Principles, channels, audience persona, SWOT & ad account setup

1
Day 1

Principles of Marketing

Understand the core marketing principles before touching any ads.

  • What is marketing & why it matters for every business
  • Traditional vs digital marketing — key differences
  • The marketing mix — 4Ps framework
  • Understanding your target market & value proposition
2
Day 2

What is Digital Marketing

The complete digital marketing ecosystem and how all channels connect.

  • Digital marketing overview — paid, organic, owned, earned
  • Key metrics — CTR, CPC, CPM, CPL, CPA, ROAS
  • Performance marketing vs brand marketing
  • How digital marketing fits into overall business growth
3
Day 3

Performance Marketing Channels

Learn when and why to use each digital marketing channel.

  • Meta Ads, Google Ads, SEO, Email, WhatsApp, YouTube
  • When to use which channel for which business
  • Budget allocation across channels
  • Multi-channel strategy for maximum ROI
4
Day 4

Audience Persona & Customer Journey

Know exactly who you’re targeting and how they make buying decisions.

  • Building detailed audience personas — demographics, psychographics
  • Customer journey mapping — Awareness → Consideration → Decision
  • Identifying pain points, motivations & buying triggers
  • Creating messaging that speaks to each stage
5
Day 5

SWOT Analysis & Competitor Research

Analyze your competitive landscape before launching any campaign.

  • SWOT Analysis — Strengths, Weaknesses, Opportunities, Threats
  • Competitor ad research — Meta Ad Library, Google Transparency
  • Identifying market gaps & positioning strategy
  • Turning analysis into actionable campaign insights
6
Meta + Google Day 6–7

Meta & Google Ads Dashboard & Account Setup

Get hands-on with both ad platforms — set up everything from scratch.

  • Meta Business Manager setup & asset configuration
  • Google Ads account setup & billing
  • Navigating both dashboards — campaigns, metrics, reports
  • Ad account structure best practices
  • Connecting Pixel, Analytics & Tag Manager
Meta Business Suite Google Ads
W2

Meta & Google Ads Mastery

Day 8–14  |  Campaign setup, optimization, scaling & tracking on both platforms

7
Meta Ads Day 8–9

Meta Ads — Campaign Types, Structure & Setup

Facebook & Instagram advertising from first campaign to scaling.

  • Meta Business Manager & assets walkthrough
  • Campaign objectives: Leads, Traffic, Sales, Awareness
  • CBO vs ABO — when to use which
  • Campaign structure: Campaign → Ad Set → Ad
  • Audience targeting: Interest, Lookalike, Custom Audiences
  • Ad creative strategy — Static, Carousel, Reels
  • Instant Forms vs WhatsApp vs Landing Page
Meta Ads Manager Meta Business Suite
8
Meta Ads Day 10

Meta Ads — Strategy, Optimization & Scaling

TOFU/MOFU/BOFU funnel strategy, optimization rules & scaling techniques.

  • Campaign strategy — TOFU, MOFU, BOFU
  • Campaign optimization — what to kill, what to scale
  • Horizontal vs Vertical scaling
  • Competitor analysis using Meta Ad Library
  • Lead Gen vs Sales campaigns — when to use which
  • Pixel and Conversion setup & tracking
Meta Ads Manager Meta Events Manager
9
Google Ads Day 11–12

Google Ads — Campaign Types, Structure & Setup

Capture intent-driven traffic across Google’s entire network.

  • Google Ads Manager & assets walkthrough
  • Search campaigns: keyword match types, negative keywords
  • Display campaigns: audience targeting & placements
  • YouTube Ads: in-stream, discovery, bumper formats
  • Performance Max (PMax) campaign setup
  • Ad extensions: sitelinks, callouts, structured snippets
Google Ads Keyword Planner
10
Google Ads Day 13

Google Ads — Strategy, Optimization & Scaling

TOFU/MOFU/BOFU funnel, bidding strategies & conversion tracking.

  • Campaign strategy — TOFU, MOFU, BOFU
  • Campaign optimization & Quality Score improvement
  • Horizontal vs Vertical scaling
  • Competitor analysis using Google Transparency Center
  • Lead Gen vs Sales campaigns
  • Pixel and Conversion setup & tracking
  • Bidding strategies: Manual CPC, Target CPA, Maximize Conversions
Google Ads Google Tag Manager
11
Analytics Day 14

Google Analytics, GTM & Tracking Setup

Track everything. Attribute correctly. Optimize with real data.

  • Google Analytics 4 (GA4) — walkthrough & setup
  • Google Tag Manager — tags, triggers, variables
  • UTM parameters & campaign tracking
  • Attribution models: last click, data-driven, first click
  • Conversions API (CAPI) — server-side tracking
GA4 GTM Meta Events Manager
W3

Websites, AI Tools, Marketing & Career

Day 15–21  |  Landing pages, AI creatives, email/WhatsApp & freelancing

12
Websites Day 15

Shopify vs WordPress vs WooCommerce

Understand which platform to use for which type of business.

  • Shopify — best for D2C & e-commerce
  • WordPress — best for blogs, services & lead gen
  • WooCommerce — best for custom e-commerce on WordPress
  • When to use which platform — decision framework
  • Basic website setup & optimization tips
13
CRO Day 16

Landing Page Builder & Conversion Optimization

Build high-converting landing pages that turn ad clicks into leads.

  • Landing page anatomy — hero, trust, CTA framework
  • Building pages with Unbounce & other tools
  • High-converting lead forms & WhatsApp chat flows
  • A/B testing: what to test and when to call a winner
  • Page speed & mobile optimization
Unbounce Canva Google PageSpeed
14
AI Tools Day 17–18

AI Videos, Creatives & Prompting

Create stunning ad creatives & videos using the latest AI tools.

  • ChatGPT & Claude — ad copy, hooks, CTAs, headlines
  • Canva AI — Magic Write, Magic Design, background remover
  • HeyGen — AI avatar videos & multilingual dubbing
  • Kling AI & Higgsfield — text-to-video for ad creatives
  • ElevenLabs — AI voice cloning for video ads & reels
  • Google Vids AI & Nano Banana — video creation
  • Prompt engineering for marketing-specific outputs
  • AdCreative.ai & Copy.ai — AI-generated ad creatives
ChatGPT Claude HeyGen Kling AI ElevenLabs
15
Email & WhatsApp Day 19

Email & WhatsApp Marketing

Nurture leads and close deals on channels with highest ROI.

  • Email marketing fundamentals — list building, segmentation
  • Drip campaigns & automated sequences
  • WhatsApp Business API — broadcast, catalog, quick replies
  • WhatsApp automation flows with Interakt / AiSensy
  • Email + WhatsApp retargeting strategy
  • AI-written email sequences for lead nurturing
Mailchimp Interakt AiSensy
16
Day 20–21

Freelancing, Career & Student Management

Turn your skills into income — freelance, agency, or in-house.

  • How to pitch performance marketing services
  • Pricing models — retainer, % of spend, per-lead
  • Student onboarding checklist & SOPs
  • Weekly & monthly reporting templates
  • Building your portfolio with case studies
  • Where to find work — LinkedIn, Upwork, referrals
  • Live campaign audit — put everything together
Google Sheets Notion Canva

15+ AI Tools You’ll Master

The marketers who use AI are replacing the ones who don’t. You’ll learn every tool that matters.

ChatGPT

Ad copy, hooks, scripts, audience research & content ideas

Claude AI

Strategy, data analysis, campaign planning & automation

Canva AI

Magic Design, text-to-image, brand kit templates

AdCreative.ai

AI-generated ad creatives scored for conversion

Unbounce

AI-powered landing pages that convert more visitors

Zapier & Make

Automate leads, CRM updates, and notifications

Higgsfield AI

AI video generation with lifelike human motion & avatars

Google Vids AI

Create stunning video presentations with Google’s AI

Nano Banana

AI-powered social media content & short-form video creation

Kling AI

Text-to-video & image-to-video for ad creatives

ElevenLabs

AI voice cloning & text-to-speech for video ads & reels

⚡

AI Prompting & Automation

Master prompt engineering & workflow automation for marketing

HeyGen

AI avatar videos, spokesperson ads & multilingual dubbing

Copy.ai

Bulk ad copy, competitor analysis & marketing workflows

Who Can Join This Performance Marketing Course?

This 1-on-1 live class is designed for Students, Job Seekers, Working Professionals, Business Owners, Startups, Freelancers and anyone who wants to master digital marketing with real campaigns — not just theory. See who’s already learning:

Job Seekers & Students 83%
Working Professionals 71%
Business Owners & Startups 87%
Freelancers & Homemakers 63%
Career Switchers & Others 78%

Built For People Who Want Real Skills, Not Certificates

🎓

Students & Freshers

Start your career with in-demand skills. Learn what companies actually hire for — not outdated syllabus content.

💼

Working Professionals

Add performance marketing to your skillset. Switch careers or earn more by becoming the person who drives revenue.

🚀

Business Owners

Stop depending on agencies. Learn to run and evaluate your own ad campaigns and save lakhs every year.

💻

Freelancers

Charge more, deliver better. Learn agency-level campaign management to grow your freelance income.

What You Need Before Joining

This course is designed for absolute beginners. Here’s all you need:

💬

Basic English

You should be able to read, write, and understand basic English. Ad platforms and tools are in English — you don’t need to be fluent, just comfortable.

🔢

Basic Math

Simple calculations — percentages, averages, multiplication. If you can calculate “20% of 500”, you’re good. No advanced math needed.

💻

A Laptop & Internet

You’ll need a laptop or desktop with a stable internet connection for live 1-on-1 sessions and hands-on practice on ad platforms.

You DON’T Need:

No marketing degree. No prior ad experience. No coding skills. No design background. No business to run ads for — we’ll handle that in class.

What You Can Expect After 3 Weeks

This isn’t just a course — it’s a career upgrade. Here’s what changes after you complete the program.

🎯

Run Campaigns Independently

Set up, launch, and optimize campaigns on Meta Ads & Google Ads without depending on anyone. From scratch to scaling.

💰

Start Freelancing Immediately

Pitch to businesses, set your pricing, and start earning. You’ll leave with a portfolio, templates, and the confidence to land your first project.

🚀

Get Hired at Top Agencies

Performance marketers are in massive demand. With hands-on campaign experience, you’ll stand out in any interview — freshers included.

🤖

Use AI Tools Like a Pro

Write ad copy in seconds, generate creatives, automate reporting, and build dashboards — all using 15+ AI tools covered in the course.

📈

Grow Your Own Business

If you own a business, you’ll save lakhs on agency fees and run better campaigns yourself. Control your growth, not outsource it.

👥

Join a Community of Marketers

Lifetime access to a private community of fellow students & performance marketers. Share wins, ask doubts, get referrals, and grow together.

One Course. Lifetime of Returns.

1-on-1 live classes at a fraction of what agencies charge. This isn’t an expense — it’s the highest-ROI investment you’ll make this year.

₹49,999
₹25,000
Introductory Price — Limited Seats Only
  • 3 Weeks of 1-on-1 Live Classes
  • 100% Live — No Pre-Recorded Videos
  • Meta Ads + Google Ads — Full Coverage
  • 15+ AI Tools — Hands-on Training
  • Real Campaign Assignments (Not Mock Projects)
  • Personalized Feedback & Doubt Clearing with Manish
  • SEO, Email & WhatsApp Marketing Modules
  • Freelance & Agency Readiness Module
  • Course Completion Certificate
  • Private Community Access (Lifetime)
Enroll Now — Limited Seats →
🔥 Only 20 seats per batch

Not sure yet? Talk to the coach first.

📞 Book Career Counselling — ₹499 / 40 min

Frequently Asked Questions

Do I need prior marketing experience?+
No. The course starts from absolute basics and builds up to advanced strategies. If you know basic English and basic math (percentages, averages), you’re ready.
Is this a recorded course or live?+
This is 100% live, 1-on-1 classes with Manish — not a pre-recorded video course. Every session is conducted live over a video call, tailored to your pace, your questions, and your learning style. No generic videos, no self-paced modules.
Will I work on real campaigns?+
Yes. You’ll work on real campaign briefs and build campaigns inside actual ad accounts. No mock screenshots or simulations — you’ll run ads on real platforms.
What if I need to reschedule a session?+
Since this is 1-on-1, we’re flexible. Just inform us 24 hours in advance and we’ll reschedule your session to a time that works for you. No session is wasted.
Can I start freelancing after this course?+
Absolutely. Module 10 is specifically designed to help you pitch, price, onboard, and manage projects — whether freelance or at an agency. Many students start earning within weeks.
What is the class schedule and timing?+
Since this is 1-on-1, the schedule is flexible and personalized. Sessions run for 1.5–2 hours each, and we’ll fix a time that works best for you — morning, afternoon, or evening. Your convenience, your pace.
Do I need to spend money on ads during the course?+
No. You’ll learn inside real ad accounts with guided walkthroughs. You don’t need to spend any of your own money on ads during the course.
Can 3 weeks really be enough to learn performance marketing?+
Yes — because these are 1-on-1 live classes, 100% practical, taught by someone who runs campaigns daily. Unlike recorded courses where you’re on your own, here every session is live, tailored to you, and you can ask unlimited questions. You’ll learn more in 3 focused weeks than most 3-month recorded courses.
Will I get a certificate?+
Yes. You’ll receive a Course Completion Certificate from Digitoss Media. But more importantly, you’ll have real campaign skills and a portfolio that matters more than any certificate.
Which AI tools will be covered?+
ChatGPT, Claude, Canva AI, AdCreative.ai, Copy.ai, Predis.ai, SurferSEO, Zapier, Make, ManyChat, Looker Studio, and more. You’ll learn how to use AI for ad copy, creatives, automation, SEO, and reporting.
I’m a business owner, not a marketer. Is this for me?+
100%. In fact, business owners benefit the most — you’ll learn to run your own ads, evaluate agency work, and save lakhs annually. You don’t need to become a full-time marketer to use these skills.
What kind of support do I get after the course?+
Lifetime access to the private community group and templates. You can ask questions, share campaigns for feedback, and stay updated on new strategies — forever.
Is there a refund policy?+
If you attend the first 2 classes and feel this isn’t for you, we’ll refund 100% — no questions asked.
How do I enroll?+
Click any “Enroll Now” button on this page — it’ll take you to a secure checkout page. Fill in your details, complete the payment, and you’re enrolled. It takes less than 5 minutes.

Stop Watching Recorded Courses.
Get 1-on-1 Live Classes.

1-on-1 live classes from someone who manages crores in ad spend — every single day. No generic videos. Your questions. Your pace. Your growth.

Start Your Journey — Enroll Now →
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